BuildThisFunnel

Cancellation Save Funnel

Intercept cancellations with a targeted save offer before the account closes.

involved In-App Conversion

What it adds

Build an in-app cancellation save funnel that captures the cancel reason and presents a matched retention offer before finalizing.

What your builder is told to do

4
  1. 1

    Locate the cancellation flow in the existing app and enumerate the common reasons users leave.

  2. 2

    Add a step that captures the cancel reason and branches to a matched response: pause, discount, downgrade, or help.

  3. 3

    Present the retention offer clearly while always leaving a working path to actually cancel.

  4. 4

    Record save-offer acceptance and honest cancellations, and confirm billing state matches the final choice.

Edge cases it handles

4
  • If source files conflict, preserve the facts from the newest or highest-authority file and call out the conflict in the final summary.
  • Do not invent claims, testimonials, legal disclaimers, revenue numbers, scarcity, or guarantees that are not present in the provided files.
  • Use generic funnel strategy language only. Do not name or imply endorsement by any specific public marketer or brand.
  • If payment, email, analytics, or CRM integrations are missing, build clear placeholders and document the exact variables or endpoints still needed.

Definition of done

5
  • The funnel can be built from linked Markdown/source files without requiring the agent to guess the offer.
  • Every page or step has a clear primary action and one measurable conversion event.
  • The output includes page structure, copy blocks, component notes, and implementation tasks.
  • Mobile, tablet, and desktop layouts are accounted for.
  • The agent reports which source files it used and which assumptions remain unresolved.

Related funnel files

How it works

  1. 1

    Copy the link

    Grab the Markdown blueprint URL for this funnel type.

  2. 2

    Give it to your builder

    Paste it into Claude Code, Cursor, Codex, or whatever AI builder is already working in your app.

  3. 3

    It maps, then builds

    Your agent reads the blueprint first, then builds the funnel into your app around the offer, audience, and stack.

Works with your stack

These blueprints are written to adapt. They tell the agent to detect your framework, match your existing design system, and use your source files instead of guessing the offer.

Need it tighter than that? Customize the funnel file and tell it exactly which source docs and stack to use.