Invisible Funnel
Let people experience the value first and pay only if they found it worthwhile.
What it adds
Build an invisible funnel that delivers the core value up front on a try-first basis and collects payment afterward with transparent terms.
What your builder is told to do
4
The actual instructions, in order.
What your builder is told to do
4The actual instructions, in order.
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Extract the value delivered up front, the pay-after terms, and the exact conditions from the source files.
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Build an access step that clearly states the try-first, pay-later arrangement before granting entry.
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Deliver the value experience, then present the transparent charge or keep-or-cancel decision honestly.
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Handle billing authorization, refunds, and confirmation states, and document any payment placeholders needed.
Edge cases it handles
4
The things an agent skips when you only say "build a invisible funnel".
Edge cases it handles
4The things an agent skips when you only say "build a invisible funnel".
- If source files conflict, preserve the facts from the newest or highest-authority file and call out the conflict in the final summary.
- Do not invent claims, testimonials, legal disclaimers, revenue numbers, scarcity, or guarantees that are not present in the provided files.
- Use generic funnel strategy language only. Do not name or imply endorsement by any specific public marketer or brand.
- If payment, email, analytics, or CRM integrations are missing, build clear placeholders and document the exact variables or endpoints still needed.
Definition of done
5
Your builder is required to check every one of these before reporting the work finished.
Definition of done
5Your builder is required to check every one of these before reporting the work finished.
- The funnel can be built from linked Markdown/source files without requiring the agent to guess the offer.
- Every page or step has a clear primary action and one measurable conversion event.
- The output includes page structure, copy blocks, component notes, and implementation tasks.
- Mobile, tablet, and desktop layouts are accounted for.
- The agent reports which source files it used and which assumptions remain unresolved.
Related funnel files
Offer Conversion
Tripwire Offer Funnel
Convert a lead or cold visitor into a first buyer with one low-friction paid offer.
Build This Funnel: Tripwire Offer FunnelOffer Conversion
Storyselling Sales Funnel
Sell through a narrative arc that carries the reader from struggle to solution.
Build This Funnel: Storyselling Sales FunnelOffer Conversion
Author Book Funnel
Position an author by offering their book and building a reader relationship.
Build This Funnel: Author Book FunnelHow it works
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Copy the link
Grab the Markdown blueprint URL for this funnel type.
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Give it to your builder
Paste it into Claude Code, Cursor, Codex, or whatever AI builder is already working in your app.
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It maps, then builds
Your agent reads the blueprint first, then builds the funnel into your app around the offer, audience, and stack.
Works with your stack
These blueprints are written to adapt. They tell the agent to detect your framework, match your existing design system, and use your source files instead of guessing the offer.
Need it tighter than that? Customize the funnel file and tell it exactly which source docs and stack to use.