Product Launch Funnel
Sequence pre-launch content, open-cart urgency, and close-cart reminders.
What it adds
Build a launch funnel that turns source material into a staged campaign: anticipation, education, offer open, objection handling, and close.
What your builder is told to do
4
The actual instructions, in order.
What your builder is told to do
4The actual instructions, in order.
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Map the source files into launch stages: pre-frame, lesson content, offer, proof, FAQ, urgency, and close.
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Create the public pages or states for each stage, including locked/not-yet-open and replay/expired versions.
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Define email or notification hooks for each stage without sending anything automatically unless the app already owns that system.
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Add a launch dashboard checklist so the owner can see what content, dates, and links are still missing.
Edge cases it handles
4
The things an agent skips when you only say "build a product launch funnel".
Edge cases it handles
4The things an agent skips when you only say "build a product launch funnel".
- If source files conflict, preserve the facts from the newest or highest-authority file and call out the conflict in the final summary.
- Do not invent claims, testimonials, legal disclaimers, revenue numbers, scarcity, or guarantees that are not present in the provided files.
- Use generic funnel strategy language only. Do not name or imply endorsement by any specific public marketer or brand.
- If payment, email, analytics, or CRM integrations are missing, build clear placeholders and document the exact variables or endpoints still needed.
Definition of done
5
Your builder is required to check every one of these before reporting the work finished.
Definition of done
5Your builder is required to check every one of these before reporting the work finished.
- The funnel can be built from linked Markdown/source files without requiring the agent to guess the offer.
- Every page or step has a clear primary action and one measurable conversion event.
- The output includes page structure, copy blocks, component notes, and implementation tasks.
- Mobile, tablet, and desktop layouts are accounted for.
- The agent reports which source files it used and which assumptions remain unresolved.
Related funnel files
Education & Events
Webinar Registration Funnel
Register prospects for a live or automated training that sells the next step.
Build This Funnel: Webinar Registration FunnelEducation & Events
Virtual Summit Funnel
Assemble a multi-speaker online summit that captures leads and sells all-access passes.
Build This Funnel: Virtual Summit FunnelEducation & Events
Evergreen Webinar Funnel
Run an automated, always-available training with a per-visitor deadline.
Build This Funnel: Evergreen Webinar FunnelHow it works
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Copy the link
Grab the Markdown blueprint URL for this funnel type.
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Give it to your builder
Paste it into Claude Code, Cursor, Codex, or whatever AI builder is already working in your app.
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It maps, then builds
Your agent reads the blueprint first, then builds the funnel into your app around the offer, audience, and stack.
Works with your stack
These blueprints are written to adapt. They tell the agent to detect your framework, match your existing design system, and use your source files instead of guessing the offer.
Need it tighter than that? Customize the funnel file and tell it exactly which source docs and stack to use.