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Win Back Reactivation Funnel

Re-engage dormant or churned users and pull them back into the product.

Pro moderate In-App Conversion

What it adds

Build an in-app and email win-back funnel that detects inactivity, re-introduces value, and offers a reason to return.

What your builder is told to do

4

The actual instructions, in order.
  1. 1

    Define dormancy in the existing app: the inactivity window and the last-value signal that marks a user as lapsed.

  2. 2

    Build a re-entry experience that reminds returning users of progress or value they left behind.

  3. 3

    Add a reactivation offer or highlight of what changed since they left, with a single clear return CTA.

  4. 4

    Track re-activation events and suppress win-back messaging once a user re-engages.

Edge cases it handles

4

The things an agent skips when you only say "build a win back reactivation funnel".
  • If source files conflict, preserve the facts from the newest or highest-authority file and call out the conflict in the final summary.
  • Do not invent claims, testimonials, legal disclaimers, revenue numbers, scarcity, or guarantees that are not present in the provided files.
  • Use generic funnel strategy language only. Do not name or imply endorsement by any specific public marketer or brand.
  • If payment, email, analytics, or CRM integrations are missing, build clear placeholders and document the exact variables or endpoints still needed.

Definition of done

5

Your builder is required to check every one of these before reporting the work finished.
  • The funnel can be built from linked Markdown/source files without requiring the agent to guess the offer.
  • Every page or step has a clear primary action and one measurable conversion event.
  • The output includes page structure, copy blocks, component notes, and implementation tasks.
  • Mobile, tablet, and desktop layouts are accounted for.
  • The agent reports which source files it used and which assumptions remain unresolved.

Related funnel files

How it works

  1. 1

    Copy the link

    Grab the Markdown blueprint URL for this funnel type.

  2. 2

    Give it to your builder

    Paste it into Claude Code, Cursor, Codex, or whatever AI builder is already working in your app.

  3. 3

    It maps, then builds

    Your agent reads the blueprint first, then builds the funnel into your app around the offer, audience, and stack.

Works with your stack

These blueprints are written to adapt. They tell the agent to detect your framework, match your existing design system, and use your source files instead of guessing the offer.

Need it tighter than that? Customize the funnel file and tell it exactly which source docs and stack to use.